Tech salespeople typically don’t stick around for more than 2 years on average. But if it takes about 6 months for most to catch on to your sales approach and really hit their stride, how do certain tech companies manage to double their revenue in just 12 months? It all boils down to establishing a sturdy sales foundation and ensuring they understand it so they can hit the ground running. Many companies have experienced growth with sales happening organically, but they never took the time to set up a formal sales operation, complete with a documented sales strategy and tactical selling playbooks. So when new sales team members join the ranks, there’s no clear roadmap to get them up to speed. Your sales foundation is pivotal for ensuring that your business thrives. How you then communicate it to your teams can either make or break your results. So, how can you ensure your team grasps the strategy, follows the playbooks, and quickly adapts to the inevitable changes?

Company Sales Strategy

Gather your team around a unified vision for revenue growth.

Your sales strategy aligns your executive team and departments toward revenue goals, fostering clarity and collaboration. By documenting your plan and making it accessible, you reduce confusion and keep focus on revenue-generating activities.

Selling Playbook

Ensure your sales team stays sharp with a comprehensive selling playbook, guiding them through each step of the sales process.

Your sales playbook is the execution of your strategy. A meticulously crafted playbook should function as a thorough guide and a training resource to assist in the integration of new sales representatives and maintain their effectiveness. It’s crucial that your sales playbook is easily navigable, providing clarity on each selling step throughout your buyer’s purchasing journey.