No matter how many sales people or sales leaders we hired we couldn’t seem to get it right. Turns out it wasn’t the market or our team…
We simply lacked the foundational framework to expand our sales operations. Our pivotal step was converting our go-to-market strategy into a well-defined sales approach, with transparent language and a meticulous plan that our entire executive team could rally around. We needed help with this because, while we excel at running our business, we lacked experience in devising a forward-thinking sales strategy and structure. We didn’t know where to begin.
With expert guidance, we swiftly crafted and documented a sales strategy, focusing on tangible objectives we knew we could reach. Having a clear, well-documented plan on which we all concurred has enhanced our business management, equipping us to better handle the inevitable shifts and challenges as we pursue our aggressive sales targets.
Thanks to the Tuned 4Growth 4 Step Process, we now have a definitive growth strategy that acts as a roadmap for the entire organization. This strategy then paved the way for tactical playbooks that truly ignited our momentum.
Now new sales hires are equipped with a comprehensive understanding, as well as the tools and procedures, to hit the ground running.
It’s been a game changer!
- A sales strategy that our entire team can rally behind.
- Clear roles and responsibilities that direct everyone toward revenue generation.
- A sales roadmap with concrete goals and key performance indicators (KPIs).
- A comprehensive selling playbook featuring a step-by-step process.
- All the tools required to identify, hire, motivate, and retain top-notch sales talent.
- Expert guidance, recommendations, and process for acquiring new customers
3 things we learned building a high-performance sales operation for 2X growth
Change is required
We’ve built a strong business, yet we’ve encountered a hard-earned lesson: just repeating what got us here won’t cut it for doubling our revenue. Scaling up demands a comprehensive commitment across the company to transform into a proficient sales organization.
It’s ok to get some help
We’re proud of what we’ve built and we consider ourselves experts in what we do. However, setting up a modern sales operation requires a unique set of skills and lessons learned from plenty of trial and error to truly grasp what clicks. That’s why I strongly suggest seeking expert assistance for this pivotal aspect of your business.
Your VP of sales can’t do it alone
I believe many CEOs fall into this trap. They assume hiring a sales leader will automatically solve their sales strategy and operation needs. It’s a mistake we’ve made a few times ourselves. However, most sales leaders lack the experience or patience to craft a winning sales strategy and process; they’re eager to dive in and start earning commissions immediately. The top-notch sales leaders are those who recognize companies with a strong sales foundation and playbook already in place and make sure to inquire about it during the interview process.
